Top Travel & Tourism Websites in Poland

Name: Top websites in Poland (Travel & Tourism)
Creator: Semrush
License: https://www.semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Poland, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

27.17M

40.37%10.97M

59.63%16.2M

↑32.07%

↑8.57%

Direct

wakacje.pl

10.17M

30.17%3.07M

69.83%7.1M

↑20.31%

↓6.83%

Direct

itaka.pl

5.81M

34.35%1.99M

65.65%3.81M

↑22.21%

↓11.18%

Direct

tui.pl

5.2M

39.89%2.07M

60.11%3.13M

↑34.18%

↓6.93%

Direct

r.pl

4.9M

34.78%1.7M

65.22%3.19M

↑28.5%

↑0.86%

Direct

skyscanner.pl

4.78M

37.39%1.79M

62.61%2.99M

↑25.5%

↑10.18%

Direct

esky.pl

4.61M

29.68%1.37M

70.32%3.24M

↑24.15%

↑33.94%

Direct

ryanair.com

4.43M

38.73%1.72M

61.27%2.71M

↑15.31%

↓2.02%

Direct

lot.com

4.19M

16.63%696.9K

83.37%3.49M

↑19.28%

↑68.93%

Direct

webcamera.pl

3.68M

19.25%709.27K

80.75%2.97M

↑23.25%

↑7.97%

Direct

wizzair.com

3.66M

46.87%1.71M

53.13%1.94M

↑31.5%

↑13.24%

Direct

flightradar24.com

3.6M

34.92%1.26M

65.08%2.34M

↑1.62%

↑30.87%

Direct

fly4free.pl

3.22M

23.78%766.32K

76.22%2.46M

↑4.32%

↑50.78%

Direct

getyourguide.com

3M

26.46%793.91K

73.54%2.21M

↑31.02%

↑255.54%

Direct

tripadvisor.com

2.64M

32.04%846.91K

67.96%1.8M

↑16.35%

↓12.26%

Search

national-geographic.pl

2.63M

7.93%208.57K

92.07%2.42M

↓34.1%

↑121.47%

Direct

airbnb.pl

2.57M

50.38%1.29M

49.62%1.27M

↑27.87%

↑0.95%

Direct

coraltravel.pl

2.25M

36.16%812.91K

63.84%1.43M

↑45.31%

↑18.78%

Direct

flixbus.pl

1.94M

26.03%504.86K

73.97%1.43M

↑23.15%

↓6.48%

Direct

europodroze.pl

1.91M

15.78%301.74K

84.22%1.61M

↑80.29%

↑39.53%

Direct

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Key Insights on Top Travel & Tourism Websites in Poland on July 2026

As of July 2026, booking.com leads Travel & Tourism in Poland with 27.17M monthly visits. Its audience skews mobile-first (40.37% desktop / 40.37% mobile), and traffic is up month over month 32.07% and up year over year 8.57%. wakacje.pl holds second with 10.17M visits and a mobile-leaning mix (30.17% desktop / 69.83% mobile), while itaka.pl ranks third with 5.81M visits.

Across the leaders, suntravel.com.pl is the most mobile-first (99.91% of visits), whereas merlinx.eu is the most desktop-reliant (75.61%). Momentum favors letour.fr in the latest month (6,198.28%), while eti-podroze.pl shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 18 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Poland