Top Travel & Tourism Websites in Japan

Name: Top websites in Japan (Travel & Tourism)
Creator: Semrush
License: https://www.semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Japan, Updated January 2026

January 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jreast.co.jp

23.6M

11.74%2.77M

88.26%20.82M

↑6.57%

↑6.84%

Direct

jr-central.co.jp

17.01M

11.08%1.88M

88.92%15.12M

↑14.19%

↓10.1%

Direct

trip.com

12.81M

33.05%4.23M

66.95%8.58M

↑17.57%

↑28.15%

Direct

jr-odekake.net

12.57M

8.95%1.12M

91.05%11.45M

↑17.11%

↓6.78%

Direct

agoda.com

11.1M

19.98%2.22M

80.02%8.88M

↑9.36%

↑6.32%

Direct

westjr.co.jp

11.1M

9.66%1.07M

90.34%10.02M

↑36.43%

↓1.24%

Direct

tokyodisneyresort.jp

10.11M

7.57%765.85K

92.43%9.35M

↓11.4%

↓35.9%

Direct

klook.com

8.53M

15.76%1.34M

84.24%7.18M

↑24.63%

↑45.78%

Direct

eki-net.com

8.25M

17.55%1.45M

82.45%6.8M

↓11.84%

↓14.34%

Direct

booking.com

8.17M

34.49%2.82M

65.51%5.35M

↑19.26%

↓13.39%

Direct

his-j.com

6.78M

13.68%927.32K

86.32%5.85M

↑20.26%

↓12.53%

Direct

kkday.com

6.59M

8.25%543.89K

91.75%6.05M

↑20.01%

↑50.58%

Direct

jrhokkaido.co.jp

6.57M

6.44%423.49K

93.56%6.15M

↑45.59%

↑38.78%

Direct

hankyu-travel.com

6.57M

11.5%755.41K

88.5%5.81M

↑56.82%

↑8.61%

Direct

tripadvisor.jp

4.82M

17.18%828.59K

82.82%3.99M

↑7.79%

↓34.45%

Search

usj.co.jp

4.8M

5.25%251.95K

94.75%4.54M

↑19.87%

↓18.42%

Direct

4travel.jp

4.6M

15.26%701.86K

84.74%3.9M

↑2.33%

↓27.2%

Search

jtb.co.jp

4.52M

20.93%946.62K

79.07%3.58M

↓6.46%

↓26.91%

Direct

reservation.jp

4.33M

18.78%812.18K

81.22%3.51M

↓10.95%

↑0.67%

Direct

skyscanner.jp

4.26M

40.19%1.71M

59.81%2.55M

↑5.74%

↓10.64%

Direct

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Key Insights on Top Travel & Tourism Websites in Japan on January 2026

As of January 2026, jreast.co.jp leads Travel & Tourism in Japan with 23.6M monthly visits. Its audience skews mobile-first (11.74% desktop / 11.74% mobile), and traffic is up month over month 6.57% and up year over year 6.84%. jr-central.co.jp holds second with 17.01M visits and a mobile-leaning mix (11.08% desktop / 88.92% mobile), while trip.com ranks third with 12.81M visits.

Across the leaders, chaji.jp is the most mobile-first (100% of visits), whereas ctrip.com is the most desktop-reliant (92.89%). Momentum favors kobe-luminarie.jp in the latest month (815.21%), while locotabi.jp shows the steepest pullback. On a yearly view, fewo-direkt.de posts the strongest expansion (59,604.6%), contrasted with travel.co.jp (-59.62%).

Acquisition patterns also differ: jreast.co.jp is driven primarily by search, jreast.co.jp by direct, and jreast.co.jp by referral; overall, 79 of the top 100 sites are direct-led, 21 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Japan