Top Retail Websites in Poland

Name: Top websites in Poland (Retail)
Creator: Semrush
License: https://www.semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Poland, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

allegro.pl

143.6M

45.95%65.98M

54.05%77.62M

↑13.75%

↓14.3%

Direct

olx.pl

76.35M

41.16%31.42M

58.84%44.93M

↑8.8%

↓9.45%

Direct

mediaexpert.pl

41.97M

30.67%12.87M

69.33%29.1M

↑20.52%

↑5.87%

Direct

pepper.pl

36.88M

49.53%18.27M

50.47%18.61M

↑16.72%

↓23.29%

Direct

ceneo.pl

34.51M

27.69%9.56M

72.31%24.95M

↑16.96%

↑3.05%

Search

amazon.pl

23.12M

48.99%11.33M

51.01%11.8M

↑18.26%

↑0.88%

Direct

aliexpress.com

22.39M

56.04%12.55M

43.96%9.84M

↑15.25%

↓4.59%

Direct

aniagotuje.pl

17.36M

5.85%1.02M

94.15%16.34M

↑20.1%

↑20.21%

Search

euro.com.pl

15.45M

26.82%4.14M

73.18%11.31M

↑33.03%

↓7.25%

Direct

vinted.pl

14.65M

54.55%7.99M

45.45%6.66M

↑27.48%

↑22.15%

Direct

empik.com

14.24M

33.58%4.78M

66.42%9.46M

↑26.31%

↓0.79%

Direct

biedronka.pl

12.13M

9.42%1.14M

90.58%10.99M

↑3.73%

↑50.58%

Direct

leroymerlin.pl

10.52M

32.01%3.37M

67.99%7.15M

↑21.63%

↑4.79%

Direct

zalando.pl

10.48M

40.57%4.25M

59.43%6.23M

↑7.96%

↓2.47%

Direct

decathlon.pl

10.3M

30.09%3.1M

69.91%7.2M

↑38.48%

↑6.18%

Direct

ikea.com

9.79M

32.85%3.22M

67.15%6.57M

↑28.22%

↓0.43%

Direct

castorama.pl

9.71M

28.51%2.77M

71.49%6.94M

↑17.48%

↑0.04%

Direct

lubimyczytac.pl

9.16M

23.03%2.11M

76.97%7.05M

↑3.65%

↓8.76%

Search

allegrolokalnie.pl

8.26M

52.17%4.31M

47.83%3.95M

↑2.04%

↓18.32%

Direct

kwestiasmaku.com

8.17M

6.84%558.52K

93.16%7.61M

↑13.91%

↓19.72%

Search

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Key Insights on Top Retail Websites in Poland on May 2026

As of May 2026, allegro.pl leads Retail in Poland with 143.6M monthly visits. Its audience skews mobile-first (45.95% desktop / 45.95% mobile), and traffic is up month over month 13.75% and down year over year -14.3%. olx.pl holds second with 76.35M visits and a mobile-leaning mix (41.16% desktop / 58.84% mobile), while mediaexpert.pl ranks third with 41.97M visits.

Across the leaders, ixbt.com is the most mobile-first (99.07% of visits), whereas letyshops.com is the most desktop-reliant (91.19%). Momentum favors avanti24.pl in the latest month (111.75%), while deccoria.pl shows the steepest pullback.

Acquisition patterns also differ: allegro.pl is driven primarily by search, allegro.pl by direct, and allegro.pl by referral; overall, 90 of the top 100 sites are direct-led, 10 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Poland