Top Apparel & Fashion Websites in New Zealand

Name: Top websites in New Zealand (Apparel & Fashion)
Creator: Semrush
License: https://www.semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.47M

29.67%435.94K

70.33%1.03M

↓19.61%

↑114.87%

Direct

cottonon.com

726.32K

40.28%292.55K

59.72%433.77K

↓35.56%

↑107.56%

Direct

glassons.com

587.08K

52.88%310.45K

47.12%276.63K

↓19.46%

↑94.57%

Direct

skinny.co.nz

547.81K

19.45%106.56K

80.55%441.25K

↓34.15%

↑23.65%

Direct

depop.com

378.06K

40.44%152.9K

59.56%225.17K

↑9.02%

↑270.58%

Direct

threads.com

377.03K

25.19%94.98K

74.81%282.06K

↓27.46%

↑341,684.06%

Direct

lululemon.co.nz

353.56K

31.64%111.86K

68.36%241.7K

↓41.58%

↑182.33%

Direct

theiconic.co.nz

328.05K

58.52%191.99K

41.48%136.07K

↓34.22%

↑141.86%

Direct

onceit.co.nz

324.74K

28.96%94.05K

71.04%230.69K

↓21.3%

↑103.53%

Direct

hallensteins.com

291.6K

31.48%91.8K

68.52%199.8K

↓21.12%

↑31.73%

Direct

postie.co.nz

278.99K

24.64%68.73K

75.36%210.26K

↓11.21%

↑9.99%

Direct

culturekings.co.nz

262.3K

29.59%77.6K

70.41%184.7K

↓46.67%

↑62.36%

Direct

designerwardrobe.co.nz

254.36K

81.47%207.22K

18.53%47.14K

↓33.67%

↑71.54%

Direct

floandfrankie.com

244.29K

27.55%67.31K

72.45%176.99K

↑71.15%

↑172.5%

Direct

lskd.co

218.3K

22.35%48.8K

77.65%169.51K

↑44.93%

↑249%

Direct

northbeach.co.nz

217.32K

32.36%70.32K

67.64%147K

↓18.01%

↑79.24%

Paid

platypusshoes.co.nz

215.53K

34.64%74.66K

65.36%140.87K

↓49.45%

↑59.7%

Direct

macpac.co.nz

210.69K

37.81%79.66K

62.19%131.03K

↓19.49%

↑13.85%

Direct

asos.com

207.74K

37.21%77.3K

62.79%130.44K

↓32.3%

↑66.61%

Direct

blitzsurf.co.nz

203.4K

1.01%2.06K

98.99%201.33K

↑20.86%

↑409.73%

Direct

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Key Insights on Top Apparel & Fashion Websites in New Zealand on February 2026

As of February 2026, shein.com leads Apparel & Fashion in New Zealand with 1.47M monthly visits. Its audience skews mobile-first (29.67% desktop / 29.67% mobile), and traffic is down month over month -19.61% and up year over year 114.87%. cottonon.com holds second with 726.32K visits and a mobile-leaning mix (40.28% desktop / 59.72% mobile), while glassons.com ranks third with 587.08K visits.

Across the leaders, lanxshoes.com is the most mobile-first (100% of visits), whereas princesspolly.com.au is the most desktop-reliant (85.15%). Momentum favors houseoffraser.co.uk in the latest month (7,534.77%), while barkersonline.co.nz shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 86 of the top 100 sites are direct-led, 7 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in New Zealand