Top Apparel & Fashion Websites in Italy

Name: Top websites in Italy (Apparel & Fashion)
Creator: Semrush
License: https://www.semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Italy, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

22.9M

5.84%1.34M

94.16%21.57M

↓9.62%

↑81.18%

Direct

previterapelletteria.it

13.4M

13.54%1.81M

86.46%11.58M

↓64.69%

↑4,229,430.5%

Search

vinted.it

11.23M

62.58%7.02M

37.42%4.2M

↓26.19%

↑24.16%

Direct

zalando.it

7.68M

35.5%2.73M

64.5%4.96M

↓35.84%

↑3.03%

Direct

maximiles.com

3.12M

3.66%114.2K

96.34%3M

↑28.7%

↓11.98%

Direct

vogue.it

3.12M

8.9%277.49K

91.1%2.84M

↑18.82%

↓8.83%

Direct

threads.com

2.51M

33.91%850.9K

66.09%1.66M

↓26.62%

↑715,574.3%

Direct

zara.com

2.36M

37.23%879.35K

62.77%1.48M

↓38.34%

↑15.54%

Direct

hm.com

1.85M

27.41%505.86K

72.59%1.34M

↓33.42%

↑1.42%

Direct

privalia.com

1.77M

40.01%707.28K

59.99%1.06M

↓12.4%

↑6.67%

Direct

cisalfasport.it

1.47M

23.59%346.83K

76.41%1.12M

↓41.27%

↑8.38%

Direct

adidas.it

1.37M

28.87%396.5K

71.13%976.74K

↓42.53%

↑13.68%

Direct

asos.com

1.33M

27.53%366.75K

72.47%965.51K

↓28.53%

↓5.05%

Direct

zalando-prive.it

1.3M

55.15%717.99K

44.85%583.79K

↓22.17%

↑17.48%

Direct

ovs.it

1.25M

18.54%230.98K

81.46%1.01M

↓46.11%

↑3.34%

Direct

matrimonio.com

1.22M

26.36%322.17K

73.64%900.16K

↓30.03%

↑14.28%

Direct

yoox.com

1.22M

33.92%413.17K

66.08%805K

↓0.85%

↓7.49%

Direct

mango.com

1.09M

28.74%312.37K

71.26%774.43K

↓20.83%

↑27.47%

Direct

bonprix.it

1.04M

12.18%126.94K

87.82%915.09K

↓9.58%

↓12.99%

Direct

maxisport.com

1.04M

22.38%232.99K

77.62%808.15K

↑38.44%

↓3.42%

Direct

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Key Insights on Top Apparel & Fashion Websites in Italy on February 2026

As of February 2026, shein.com leads Apparel & Fashion in Italy with 22.9M monthly visits. Its audience skews mobile-first (5.84% desktop / 5.84% mobile), and traffic is down month over month -9.62% and up year over year 81.18%. previterapelletteria.it holds second with 13.4M visits and a mobile-leaning mix (13.54% desktop / 86.46% mobile), while vinted.it ranks third with 11.23M visits.

Across the leaders, bantoa.com is the most mobile-first (98.7% of visits), whereas karmanow.com is the most desktop-reliant (85.44%). Momentum favors chanel.com in the latest month (99.12%), while lesacoutlet.it shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Italy