Top Apparel & Fashion Websites in Finland

Name: Top websites in Finland (Apparel & Fashion)
Creator: Semrush
License: https://www.semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Finland, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.fi

1.9M

30.29%575.11K

69.71%1.32M

↑11.38%

↑1.1%

Direct

threads.com

737.49K

50.86%375.12K

49.14%362.37K

↓4.87%

↑5,539.74%

Direct

boozt.com

650.32K

19.11%124.25K

80.89%526.07K

↑94.81%

↓19.93%

Direct

stockmann.com

432.43K

26.1%112.85K

73.9%319.58K

↑21.37%

↓24.04%

Direct

hm.com

408.09K

28.62%116.79K

71.38%291.29K

↓33.87%

↓3.77%

Search

ginatricot.com

283.19K

15.04%42.59K

84.96%240.6K

↑7.5%

↑87.69%

Direct

halonen.fi

277.21K

6.9%19.12K

93.1%258.09K

↑268.74%

↓0.51%

Direct

dressmann.com

262.2K

12.1%31.72K

87.9%230.48K

↑84.18%

↑16.93%

Direct

carlings.com

237.8K

7.57%18.01K

92.43%219.79K

↓0.99%

↑71.39%

Direct

shein.com

237.21K

36.49%86.57K

63.51%150.64K

↑69.45%

↑17.99%

Direct

gymshark.com

217.38K

2.77%6.02K

97.23%211.36K

↓8.16%

↑329.52%

Direct

varusteleka.com

204.32K

24.39%49.84K

75.61%154.48K

↓14.36%

↑33.8%

Direct

tradeinn.com

183.95K

31.71%58.33K

68.29%125.62K

↑63.87%

↓31.11%

Search

next.fi

181.71K

8.75%15.9K

91.25%165.81K

↑173.96%

↑172.43%

Direct

makia.com

181.41K

2.88%5.22K

97.12%176.18K

↓28.36%

↑566%

Direct

artofmanliness.com

180.3K

0.53%964

99.47%179.34K

↓27.13%

↑66.45%

Direct

tommy.com

168.71K

1.66%2.8K

98.34%165.91K

↓25.62%

↑665.4%

Direct

hikipanta.fi

167.65K

1.16%1.95K

98.84%165.7K

↓29.17%

↑411.76%

Direct

inchstore.com

157.55K

2.15%3.39K

97.85%154.16K

↓29.8%

↑1,948.17%

Direct

osw.fi

156.61K

-

100%156.61K

↓32.45%

↑21,254.87%

Direct

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Key Insights on Top Apparel & Fashion Websites in Finland on April 2026

As of April 2026, zalando.fi leads Apparel & Fashion in Finland with 1.9M monthly visits. Its audience skews mobile-first (30.29% desktop / 30.29% mobile), and traffic is up month over month 11.38% and up year over year 1.1%. threads.com holds second with 737.49K visits and a desktop-leaning mix (50.86% desktop / 49.14% mobile), while boozt.com ranks third with 650.32K visits.

Across the leaders, osw.fi is the most mobile-first (100% of visits), whereas lamoda.ru is the most desktop-reliant (72.22%). Momentum favors onitsukatiger.com in the latest month (18,291.61%), while mango.com shows the steepest pullback.

Acquisition patterns also differ: zalando.fi is driven primarily by search, zalando.fi by direct, and zalando.fi by referral; overall, 74 of the top 100 sites are direct-led, 18 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Finland