What are keywords? Definition, types, & how to use them
A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and digital editorial leadership roles before transitioning to SEO and digital marketing, focusing on data-driven strategies. She‘s passionate about ensuring operational efficiency, upholding editorial standards, and mentoring writers to deliver top-quality, brand-aligned content.
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Use Semrush's keyword clustering tool to build your strategy
Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.