Semrush Enterprise AI Optimization Expands AI Search Tracking to Microsoft Copilot
New integration deepens market-leading LLM coverage, giving brands a more complete view of their AI search visibility.
December 1, 2025
New enterprise solution combines deep technical crawling, continuous monitoring, and market-leading search data to safeguard brand visibility in the AI era
Semrush (NYSE: SEMR), the leading online visibility management SaaS platform, today announced the general availability of Semrush Enterprise Site Intelligence, a site health and monitoring solution designed to keep websites technically prepared, visible, and resilient in the new era of AI and search.
Importance of A Healthy Website
A brand’s website is its most valuable digital asset, the foundation of discoverability and growth. With Semrush data showing AI Overviews now appear in more than 13% of Google searches, and fewer than 1 in 5 brands are consistently cited by AI systems, a broken site means broken visibility.
Traditional SEO audits provide rankings and crawlability checks at smaller scales, and often overlook whether content can be correctly processed by AI or meets compliance and accessibility requirements. Site Intelligence closes that gap for enterprises by combining large-scale crawling, continuous monitoring, accessibility checks, and real-world performance metrics in one view. Built on Ryte’s proven crawling foundation and fully integrated into Semrush Enterprise, it allows teams to detect, prioritize, and resolve issues before they undermine visibility and revenue.
“AI systems and search engines treat technical gaps as red flags. By surfacing those issues early, Site Intelligence helps brands maintain a healthy site and safeguard visibility before it slips – whether in rankings or AI-generated answers. With general availability, enterprise marketers can now make Site Intelligence a core part of their site health strategy and safeguard their brand better than ever before.”
Vitalii Obishchenko, Chief Product Officer at Semrush
End-to-End Capabilities
With a powerful data foundation that includes 26B keywords, 800M domains, 43T backlinks, clickstream, and LLM signals, Site Intelligence offers customers the comprehensive capability to win. Customers can now access:
- Enterprise-scale crawling: Millions of pages crawled monthly, with full
- Continuous monitoring: Daily and on-demand audits to detect issues before rankings, compliance, or revenue are impacted.
- Advanced crawl analytics: Historic Data Explorer, segmentation by site sections, and side-by-side crawl comparisons to track change over time.
- Accessibility & compliance audits: Integrated checks for alt text, mobile tap targets, legibility, and inclusivity.
- Customizable dashboards & reports: Flexible reporting tailored to SEO, Dev, Marketing, and Compliance teams.
- Collaboration toolkit: Break down silos with built-in cross-team workflows, replacing fragmented tools.
Meaningful Customer Results
Site Intelligence Beta launched mid-August, and customers are seeing an average uplift of:
- +93% more clicks from search results, driven by continuous monitoring and crawl-by-crawl analysis that surface hidden technical blockers.
- +60% longer website sessions, powered by advanced segmentation that pinpoints and fixes the issues hurting user journeys.
- +97% higher ROI from site improvements, achieved through flexible reporting and integrated collaboration tools that turn insights into action fast.
Availability
Site Intelligence is now available to all new and existing users.
