Semrush logo
  • Products

    Start Here

    • Semrush One
    • Enterprise
    • Features
    • Request a Demo
    • Talk to Sales

    Find the Right Tools

    • AI Visibility Toolkit
    • SEO Toolkit
    • Traffic & Market Toolkit
    • Content Toolkit
    • Local Toolkit
    • Social Toolkit
    • Advertising Toolkit
    • PR Toolkit

    Platform

    • Integrations
    • App Center
    • API
    • Data Sources

    Top Apps

    • AdClarity
    • Exploding Topics
    • Other apps
  • Pricing
  • Resources

    Grow with Semrush

    • Blog
    • Knowledge Base
    • Academy
    • Success Stories
    • AI Visibility Index
    • Webinars
    • News

    Explore Free Tools

    • AI Visibility Checker
    • SEO Checker
    • Website Traffic Checker
    • Keyword Tool
    • Backlink Checker
    • Top Websites by Traffic
    • Explore Other Free Tools

    About Semrush

    • About Us
    • Stats and Facts
    • Integrations
    • Affiliate Program
    • Contact us
  • Enterprise
Log InSign Up
  • News
  • Data & Insights
  • Company News
  • Product News
Search icon
Semrush logo
  • Products
  • Pricing
  • Resources
  • Enterprise
  • News
  • Data & Insights
  • Company News
  • Product News
Log InSign Up

Start Here

  • Semrush One
  • Enterprise
  • Features
  • Request a Demo
  • Talk to Sales

Find the Right Tools

  • AI Visibility Toolkit
  • SEO Toolkit
  • Traffic & Market Toolkit
  • Content Toolkit
  • Local Toolkit
  • Social Toolkit
  • Advertising Toolkit
  • PR Toolkit

Platform

  • Integrations
  • App Center
  • API
  • Data Sources

Top Apps

  • AdClarity
  • Exploding Topics

Grow with Semrush

  • Blog
  • Knowledge Base
  • Academy
  • Success Stories
  • AI Visibility Index
  • Webinars
  • News

Explore Free Tools

  • AI Visibility Checker
  • SEO Checker
  • Website Traffic Checker
  • Keyword Tool
  • Backlink Checker
  • Top Websites by Traffic
  • Explore Other Free Tools

About Semrush

  • About Us
  • Stats and Facts
  • Integrations
  • Affiliate Program
  • Contact us
Main page /Product News

Semrush Enterprise Unveils AI Optimization, Transforms How Brands Appear in AI Search

March 6, 2025
Semrush Enterprise Unveils AI Optimization, Transforms How Brands Appear in AI Search

First-of-its-Kind Solution Empowers Businesses to Take Control of Their AI Presence

AI-driven search is evolving rapidly, redefining how brands are discovered online. Businesses that act now will lead the AI-driven landscape, while those that wait risk being left behind. Today, Semrush Holdings, Inc. (NYSE: SEMR), a leading online visibility management SaaS platform, introduces AI Optimization (AIO), the first enterprise solution to help businesses track, control, and optimize brand presence across AI-powered search platforms. 

Now in closed beta, AIO gives businesses the tools to monitor, analyze, and proactively shape how they appear in AI-driven search results – before competitors can.

AI search engines like ChatGPT and Perplexity are transforming the way people discover brands, with 58% of consumers relying on AI for recommendations. With the global AI market expected to grow 37% annually, businesses that embrace this shift can capture more buying decisions and gain a competitive advantage. AIO is the first solution that gives marketers unmatched control over their brand's AI presence, optimizing visibility to ensure they not only appear in AI search – but stand out.
  • Gain AI Visibility at Scale: Businesses can track, analyze, and benchmark brand mentions across virtually all top foundation models and AI search engines, like ChatGPT, Perplexity, Claude, Gemini and DeepSeek, gaining real-time insights into how their brand is portrayed in AI-generated search results.
  • Maintain Strategic Brand Control: Monitor AI-driven content for inaccuracies, ensure messaging alignment across multiple AI platforms, review the sources that are being used by LLMs to shape their opinion and take proactive steps to shape brand perception.
  • Turn AI Insights into Actionable Growth: Use deep AI-driven analytics to optimize digital strategies, identify competitive opportunities, and refine content to improve brand positioning in AI-generated search.
“AI search is already making decisions about your brand. Semrush’s AI Optimization puts marketers back in control, turning AI search from an unpredictable risk into a strategic asset,” said Marcus Tober, SVP of Enterprise Solutions at Semrush. “By enabling businesses to precisely monitor and influence their AI-driven brand representation, AIO sets the new standard for enterprises aiming to lead in an AI-first world.”

AIO strengthens Semrush’s leadership in SEO, online visibility, and competitive intelligence. It delivers real-time insights into brand discovery, sentiment, and positioning—helping businesses proactively shape their AI search presence, optimize visibility, and uncover new growth opportunities.

“AI is revolutionizing how businesses show up online, and marketers must seize this opportunity," said Andrew Warden, CMO of Semrush. "For the first time, businesses can directly track how AI search engines and LLMs portray their brand, correct inaccuracies, and ensure they appear in critical AI-driven recommendations. AIO gives businesses the power to reclaim control of their AI presence, ensuring their brand isn’t misrepresented or, worse, overlooked entirely.”

For more information about AI Optimization or to join the waitlist, visit:
https://www.semtest.toolsnovintrend.ir/lp/enterprise-aio

Download as

PDF
DOCX

Share

Relevant news

Enterprise AIO Extends AI Shopping Report Across ChatGPT and Google AI Mode

Semrush Enterprise AI Optimization’s (AIO) AI Shopping report now delivers unified merchant and product-level insights across both AI shopping experiences.
Product News
March 6, 2026

Semrush Enterprise Adds Log File Analysis to Site Intelligence and AI Optimization

New Bot and Agent Analytics capabilities give teams clearer understanding of how search engines and AI crawlers interact with their websites, unlocking new visibility opportunities.
Product News
February 2, 2026

Query Fan-Out Analysis Comes to Semrush Enterprise AI Optimization, Revealing the Search Signals Behind AI Responses

New capabilities identify the background queries made by AI models, which are run through search engines. This helps brands identify further terms to target for AI visibility and align their SEO and GEO strategies
Product News
January 15, 2026

Get started with Semrush today

Try Semrush free for seven days. Cancel anytime.

Start free trial
  • Semrush One
  • Features
  • Pricing
  • Free Trial
  • Compare Semrush
  • Success Stories
  • Stats and Facts
  • Affiliate Program
  • Enterprise SEO
  • Enterprise AIO
  • Enterprise SI
  • Insights24
  • Mfour
  • App Center
  • Top Websites
  • Free Tools
  • Sensor
  • About Us
  • News
  • Careers
  • Partners
  • For Investors
  • Semrush Select
  • Global Issues Index
  • Contact us
  • Knowledge Base
  • Academy
  • API
Community
  • Semrush Blog
  • Webinars
  • Ambassador Program
LinkedInInstagramTikTokYouTubeFacebookX
© 2008 - 2026 Semrush. All rights reserved.
Privacy PolicyTerms of ServiceCookies Settings
Semrush