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Learn SEO from industry experts for free

SEO courses provide valuable skills, strategies, and techniques to optimize online visibility and drive organic traffic. Excel in today’s digital landscape with our free digital marketing courses.

Why should you learn SEO?

Learning SEO is essential because it boosts online visibility, enhances competitiveness, improves user experience, and opens career opportunities.

Who are these courses for?

Our SEO courses serve digital marketers, website owners, content creators, small business owners, and career switchers who want to enhance their SEO proficiency.

Acquired skills

SEO courses provide valuable skills like keyword research, content creation, and link building, giving you a competitive edge to develop competitive strategies.

Start learning SEO strategies you can apply today

Course

AI

SEO

Content Marketing

Semrush Tools

Rita Cidre

16 lessons

1 hour

Certification

Content Marketing Essentials for SEO and AI Search with Semrush

Master content marketing for both traditional search and AI platforms like ChatGPT and Google AI Overviews. Learn to build topic clusters, create E-E-A-T-driven content, optimize for AI citations, and develop authority beyond your website using Semrush's Content Toolkit.

Course

AI

SEO

Semrush Tools

Brian Dean

18 lessons

1 hour

Certification

Off-Page SEO and AI Search Essentials with Semrush

Build your website's credibility and climb search rankings by mastering the art of earning quality links from other sites. Learn to strengthen your online presence, expand your reach, and establish your brand as an authority in your industry.

Course

AI

SEO

Semrush Tools

Rita Cidre

20 lessons

1 hour

Certification

AI Visibility Essentials with Semrush

Learn how AI is transforming SEO, from tracking prompts instead of keywords to optimizing for LLMs like ChatGPT. Discover how to measure AI visibility, boost brand mentions in responses, and adapt your content strategy for the AI-powered search era.

Course

AI

SEO

Semrush Tools

Rita Cidre

21 lessons

1 hour

Certification

Technical SEO and AI Search Essentials with Semrush

Master the technical foundations that drive website performance across both traditional and AI-powered search. This hands-on course teaches you to identify and resolve critical issues that impact organic traffic, while also optimizing for AI crawlers that power systems like ChatGPT.

Course

SEO

Semrush Tools

Rita Cidre

10 lessons

55 minutes

Certification

SEO Toolkit Crash Course

Ready to dive straight into SEO tools and see them in action? This free Crash Course is built for hands-on learners who want to master Semrush's SEO Toolkit through practical walkthroughs. Skip the theory and jump into real tool demonstrations that you can follow along with step-by-step. Perfect for...

Course

SEO

Semrush Tools

Kyle Byers

20 lessons

1 hour

Certification

SEO Essentials with Semrush

If anyone knows search engine optimization, it's Semrush. Kickstart your journey with this free beginner SEO course, designed to teach you the basics of using Semrush for SEO and AI optimization. If you want to learn foundational techniques to grow your online visibility across search engines and AI...

Certification logo

SEO Certificates from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

FAQ

If you're interested in learning SEO and gaining a certificate to prove it, you're in the right place. By enrolling in one of our many free SEO courses led by industry experts, you'll be learning from the best of the best at your own pace. Upon successful completion of a course (including any quizzes and exams) you'll receive a certificate of completion endorsed by both Semrush Academy and the course's instructor.
Yes, we certainly think so! Whether you're just starting out or are familiar with SEO practices, our SEO courses are a great way to learn, refresh your memory or show off your dedication to keeping up-to-date in the industry. If you aren't optimizing your site and boosting your search engine rankings, you're missing out on a very rewarding process to advancing your career!
Several online SEO courses do come at a cost, but not here at Semrush Academy. All of our courses and resources are 100% free, in-depth, and led by experts who know their stuff. No catch here!
Absolutely! With the right resources and dedication, you can definitely learn SEO on your own. At Semrush Academy, we offer self-paced courses that allow you to learn at your own speed, whenever is best for you.
SEO can definitely be challenging to learn, due to its ever-evolving nature. Semrush Academy offers SEO courses that are designed to keep you up-to-date with the demands of today's digital landscape.

Enrolling in a Semrush Academy course is a simple and straightforward process:

  1. Visit the Semrush Academy page
  2. Browse the available courses and select the one you're interested in
  3. Click on the course to access its dedicated page
  4. On the course page, you'll find detailed information about the course content, duration, and any prerequisites
  5. Look for the "Enroll" or "Start learning" button and click on it
  6. If you already have a Semrush account, log in to proceed; otherwise, create a new account as prompted
  7. After logging in or creating an account, you will be enrolled in the course and you can start learning immediately

Absolutely – in fact, we encourage you to! There's no limit to how many courses you can enroll on at one time, so you have the flexibility to try out multiple courses based on your learning goals and interests.

If you're completely new to SEO, we'd recommend "SEO Principles: An Essential Guide for Beginners". This course is a great starting place for a comprehensive understanding of what SEO is and its applications to marketing strategies. You'll discover the three key components of SEO (on-page SEO, technical SEO, and off-page SEO) while gaining fundamental knowledge in keyword research. From there, feel free to explore any route you're drawn to!

Yes! We offer several courses designed to provide you with practical use cases for our SEO tools. A great place to start is our SEO Crash Course with Brian Dean, where you'll learn key steps you need to rank on Google.