Content-Led SEO with Brian Dean
Own the SEO stage and rank high on Google to drive more traffic & sales!
Course Instructors

Brian Dean
Brian Dean is an SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers). Brian’s work has been featured in Inc, Fast Company, Entrepreneur, U.S. News & World Report, Success Magazine, Vox, Forbes, Fox News, The Next Web, HuffPost, TechCrunch, and dozens more major media outlets.
Course Structure
1
Start Here
In this lesson, you will learn about types of people that visit your site and why successful sites create content for their industry's Linkreators.
1 video
7 minutes
2
Who Are The Linkreators?
In this lesson, Brian will explain who Linkreators are and teach the strategy of creating the content for them-that is a key for success.
1 video
11 minutes
3
Find Your Linkreators
In this lesson, Brian will explain how to identify and find your Linkreators, step-by-step.
1 video
13 minutes
4
Find A Proven Topic
In this lesson Brian Dean will teach you how to find a topic that your Linkreators will link to-an important step to generate first page Google rankings.
1 video
10 minutes
5
Choose a Medium Tail Keyword
In this lesson, you will learn how to find a keyword that matches the topic that your Linkreators already share.
1 video
12 minutes
6
Share Triggers
In this lesson, we will go through the process of creation of your first Power Page. You'll also learn all about Share Triggers - elements that dramatically increase the odds that people will share and link to your content.
1 video
10 minutes
7
The Trademark Technique
In this lesson Brian Dean will explain to you all about one of his favorite Content Frameworks: The Trademark Technique.
1 video
15 minutes
8
The Go-To Guidebook
In this lesson, you will learn to create one of the most powerful Content Frameworks: The Go-To Guidebook - a guide that contains just about everything someone needs to know about a specific topic.
1 video
10 minutes
9
Expanded List Post
In this lesson, Brian Dean will teach you how to execute what's known as the 'Expanded List Post' Content Framework.
1 video
12 minutes
10
AwardsBait
In this lesson, Brian Dean will explain all about the AwardsBait Content Framework - a super powerful framework, designed specifically to appeal to your Linkreators' egos.
1 video
14 minutes
11
The Industry Study
In this lesson, you will learn how to create industry studies that generate traffic, social shares, and authority backlinks.
1 video
11 minutes
12
Crowdsourced Manual
In this lesson you'll learn all about The Crowdsourced Manual - a great Content Framework to use when you're just getting started or when you're trying to expand your network and build relationships.
1 video
11 minutes
13
The Detailed Checklist
In this lesson Brian Dean is going to show you how to publish content using a content framework called The Detailed Checklist.
1 video
8 minutes
14
Advanced Content Promotion Strategies
In this lesson Brian Dean will share with you the best content promotion strategies designed to get people to SEE your content and share it on social media.
1 video
19 minutes
15
Content Curator Link Building
In this lesson you're going to learn all about one of the most effective link building strategies: Content Curator Link Building.
1 video
14 minutes
16
Renovation Link Building
In this lesson Brian Dean will teach you how to apply a highly-effective link building strategy: Renovation Link Building.
1 video
15 minutes
17
Roundup Link Building
In this lesson you'll learn how to use Roundup Link Building to build links from authority sites in your industry.
1 video
10 minutes
18
CTR Magnet Method
In this lesson you'll learn why organic CTR is a super important Google ranking factor. Brian will also share some great strategies that you can use to improve your CTR.
1 video
16 minutes
19
Boost Dwell Time
In this lesson Brian Dean will explain why Dwell Time is a key User Experience Signal and will also share a handful of ways to maximize your dwell time.
1 video
13 minutes
20
Advanced Search Intent Optimization
In this lesson you'll learn how to optimize your content for search intent.
1 video
10 minutes
21
The Foundation of Copywriting That Sells
In this lesson Brian will explain all you have to know about copywriting from the sense of writing sales letters, blog posts, newsletter emails, copy on your services pages and even product stuff.
1 video
23 minutes
22
The Seven Secrets of The World's Most Effective Copywriters
In this lesson you will learn the seven secrets of the world's most effective copywriters.
1 video
26 minutes
23
My All-Time Favorite Copy Hacks
In this lesson you will learn secrets and hacks that quickly boost Traffic, Opens, Clicks and Online Sales.
1 video
17 minutes
24
How to Scale Up Content Production
In this lesson Brian will recap all about scaling up content production and share some useful techniques to optimize your content strategy.
1 video
12 minutes
25
How to Scale Link Building
In this lesson you'll learn to scale up your link building efforts.
1 video
9 minutes
26
Your Successful Website
In this lesson, Brian Dean helps you consolidate all the knowledge you obtained—from proper content writing to scaling up your “Content-led SEO” system.
1 video
3 minutes
27
Congratulations and Special Offer
Congratulations on completing your course! In this video, Rita from Semrush walks you through the next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!
1 video
2 minutes
28
Would You Recommend this Course?
We’d love your feedback! Below this video, you’ll find a quick survey kink where you can rate the course from 1 to 10. Your input helps us improve and create even better courses in the future. Thank you for sharing your thoughts!
1 video
1 minute
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